Online banner advertisement and marketing mean that the viewer of the ad is already online and can be easily redirected to the e-commerce site that offers the product or service within seconds. The transaction is also processed in minutes. A online advertising can highlight a company's product/service/offer and by clicking on it the user will be taken to that company's website, where the company can create a suitable landing page to provide their further information. Display banner advertising is also believed to be faster than search engine optimization. No matter how high your site ranks on search engines results page, there is no guarantee that viewers will click on your site. This is one of the major reasons why most businesses utilize business advertising banner to promote services and goods.